PRIVACY POLICY

Techwear Ice-River Privacy Policy

This Privacy Policy outlines the methods by which your personal information is collected, utilized, and shared when you visit or make a purchase on www.iceriver-uk.com (the "Site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you navigate the Site, we collect information about the web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. This automatically collected data is referred to as “Device Information.”

We gather Device Information using the following technologies:

  • Cookies: Small data files stored on your device or computer that often include a unique anonymous identifier. To learn more about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log files: These track activities on the Site and collect information such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files that record details about how you interact with the Site.

In addition, when you make a purchase or attempt to do so on the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (e.g., credit card numbers), email address, and phone number. This is referred to as “Order Information.”

For the purposes of this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect primarily to fulfill orders placed through the Site. This includes processing payment details, arranging shipping, and providing invoices or order confirmations. Additionally, we use Order Information to:

  • Communicate with you.
  • Screen orders for potential risks or fraudulent activity.
  • Provide information or advertising about our products or services, in line with your stated preferences.

The Device Information we collect is used to identify potential risks or fraudulent activity (particularly using your IP address). It is also used to improve and optimize the Site by generating analytics on how customers browse and interact with the Site and by evaluating the effectiveness of our marketing and advertising efforts.

Text Marketing Terms and Conditions

We use a text messaging platform subject to the terms outlined below. By opting into our text marketing and notifications, you agree to these terms.

By providing your phone number at checkout, subscribing via our subscription form, or using a keyword, you consent to receive text notifications regarding your order (including abandoned cart reminders) and marketing offers. You acknowledge that consent is not required to make a purchase.

For questions, reply HELP to the number you received messages from, or contact us directly. To opt out, please follow the procedures outlined above.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to support its use as described above. For example, we use Shopify to operate our online store—you can learn more about how Shopify handles your Personal Information here: Shopify Privacy Policy.

We also use Google Analytics to better understand how customers interact with the Site. You can find details about how Google processes your Personal Information here: Google Privacy Policy. If you prefer, you can opt out of Google Analytics here: Google Analytics Opt-Out.

Additionally, we may share your Personal Information to comply with legal obligations, such as applicable laws and regulations, or to respond to lawful requests like subpoenas or search warrants. We may also share it to protect our rights.

BEHAVIOURAL ADVERTISING

As outlined above, we use your Personal Information to deliver targeted advertisements or marketing communications that we think might interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page: Understanding Online Advertising.

You can also opt out of certain targeted advertising services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.

DO NOT TRACK

Please be aware that we do not modify our Site’s data collection or usage practices in response to Do Not Track signals from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. To exercise this right, please contact us using the information provided below.

Additionally, as a European resident, we process your information to fulfill contracts with you (such as completing orders made through the Site) or to pursue our legitimate business interests as outlined above. Please note that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order on the Site, we will keep your order details on file for our records until you request that we delete them.

MINORS

The Site is not intended for individuals under the age of 18.

CHANGES

We may revise this privacy policy periodically to account for updates to our practices or to comply with operational, legal, or regulatory requirements.

CONTACT US

If you have questions about our privacy practices, need more information, or wish to file a complaint, please reach out to us via email at info@iceriver-uk.com